Smita Dave

Organizations differ — often radically — in the kind of collaboration solutions they need. And the solution today needs to be flexible to adapt to what comes tomorrow. Agility in technology is key to agile business. Your organization’s IT customization levels evolve. It’s not just about bringing in…

Staying ahead in today’s competitive markets requires a lot more than improving efficiency of existing organizational processes. It requires a smooth continuum of market intelligence, plus a distributed ability to analyze and act upon it. Above all, this must become the always-on new normal. It’s th…

A perfect storm has been brewing over the last decade and a half. A work day today is not what it was even as recently as at the turn of the century. We’ve experienced a fast pace of growth, technology innovations, and the blurring of lines between work and personal time. Focus on What, Not Where Th…

Agility pays. Look around you. Businesses that are thriving today are “agile.” Agility is becoming a true differentiator for business success. Agility creates a stronger environment for innovation and adaptability — and creates a cultural shift in doing things. Think about this. Why did Blockbuster…

I always feel the rush of excitement when it comes to shopping. Whether it’s that something special to enhance my home’s interior. Or my annual vacation package. Or a pair of custom designer shoes that will add a perfect dash of sophistication to my business suit. Yes it’s true. Nothing to beat besp…

All of us have hobbies and some have passions. And then there are causes, which many of us are passionate about. I have a special place in my heart for making a difference in anything to do with healthcare. I obtained my Master’s degree in Child Psychology. I realized that most of my student project…

Welcome back to my “Tell Your Customer Story” series. I hope you enjoyed my previous blog on how Core BTS, a Cisco partner, created a powerful solution for their customer.  The second in this series spotlights Cerium Networks and how they brought a customer’s vision to life. Innovating for Success W…

The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems.  I want to share another incredible story of how a Cisco partner, Core BTS, created a powerful solution for their customer…

As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization.  We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your…